History Of The Marketing Strategies Of Blu-Ray Discs
Blu-ray drives have almost replaced all the DVDs and are finding their future in the coming generations. Knowing about their history of their marketing strategies would be something interesting and help them analyzing their future surveillance in the future as a commercial product.
These blu-ray discs have faced a good competition and struggled to be a part of the commercial market. This is only because of the expensive ‘laser blue-violet diode’ used in them. Though expensive they over leaped the other formats and now are the extensively used discs all around the world.
These blu-ray discs are the optical storage media which superseded the DVDs due to their huge storage capacity that is 10 times more than the normal DVDs. They are available both in single layered and double layered which can store 25GB and 50GB respectively. The store very high definition data and can be used with maximum resolution, Sony playstation3 games also comes under this type of data, which can be processed on these discs very easily.
Their physical appearance is same as that of the normal DVDs and their names comes from the laser light used for reading and writing purposes; it’s the ‘blue-violet light’. This blue-violet light is of the shorter wavelength then the red light used to read and write regular DVDs. It has a wavelength of 405nm where as it is 650nm or more used for regular DVD media.
At the beginning there was a format war between the HD DVD and the blu-ray discs. Toshiba, the electronics company was behind the war and promoted the HD DVDs. But the blu-ray discs were far more advantageous than the HD DVDs. Due to the drawbacks of the HD DVDs Toshiba has come down and the war ended in 2008 and then onwards it started to manufacture their own blu-ray discs. There were also many issues regarding the commercializing of this blu-ray technology due to their cost.
The Sony BDZ S77 was the first blu-ray disc burner which was available in the market and it was $4000(us)! There were no movies for the player too. The physical specifications and other standard factors came into existence only in the year 2004.
Sony pioneer, Toshiba, Samsung then started to work on this blu-ray technology. The BD ROM was introduced in the year 2006. The blu-ray discs have faced competition with the HD DVD ROMs players which were introduced 6 months earlier to this blu-ray innovation. The 50GB discs were available in the market from 2006 only.
The first blu-ray disc drive which grabbed all the attention was the BWU-100 A from Sony which supported both single layered and double layered disc and also the BD-RE discs and them after 9.6 million devices were sold in the year 2008!. These were also called as the next generation storage media. Today many companies are trying to produce discs with more storage data capacity which can range up to 100GB!
So all these are the factors that help analyze the future of these blu-ray discs and the vast amount of data they are about to provide on one single disc. So be ready to dump all the huge number of DVDs you have and replace them with one blu-ray disc.